Modern Application Development with Oracle Visual Builder and Visual Builder Studio: Empowering Enterprise Agility on Oracle Cloud

Executive Summary:

Today’s enterprises need agility that not only in how they operate, but in how they build and evolve their digital experiences. Oracle provides two complementary cloud services — Oracle Visual Builder (VB) and Oracle Visual Builder Studio (VB Studio) to form a comprehensive platform for cloud-native development, low-code extensions, and DevOps automation. Together, they empower businesses to rapidly customize Oracle Fusion Cloud Applications or create standalone apps that meet unique business needs, all while maintaining enterprise-grade security, performance, and governance.

This white paper outlines what each tool provides, how they work together, and the practical opportunities they create for organizations running Oracle Fusion Cloud. It also guides IT leaders through the scenarios where Visual Builder and Visual Builder Studio offer maximum ROI, while explaining licensing, deployment, and integration considerations.

Why This Matters: The Problem Businesses Face Today

Despite investing in powerful ERP and HCM platforms like Oracle Fusion Cloud, many enterprises still struggle with a common set of challenges:

• Inflexible business workflows that don’t fully match unique operating models

• Slow response times from IT teams when users request simple UI changes or new screens

• Over-reliance on costly custom development for even small system tweaks

• Disconnected tools and manual workarounds that reduce data quality and increase risk

• Difficulty scaling innovation across departments because custom apps are hard to build, test, or govern

These problems aren’t caused by the core Oracle platform but they’re symptoms of a gap: the lack of an agile, secure, and user-friendly way to customize and extend enterprise applications without blowing up the IT backlog or budget.

That’s the problem Oracle Visual Builder Studio is designed to solve.

It empowers teams including both developers and business users to adapt their systems as fast as their business changes, with:

• Visual, low-code tools that reduce dependency on scarce developer resources

• Deep integration with Fusion Apps, so new pages and customizations feel native, not bolted on

• Built-in governance and Continuous Integration (CI) / Continuous Deployment (CD) pipelines, enabling safe, repeatable deployment

• A single environment for collaboration, version control, and deployment

“Your business shouldn’t have to wait months for a new button, a dashboard field, or a customer form.”

1. Introduction: The Need for Customizable Cloud Applications

Enterprises are increasingly adopting Oracle Fusion Cloud Applications for their scalability, embedded intelligence, and continuous innovation. But many still require specialized user interfaces or workflows that are unique to their operations, sectors, or customers.

Traditional approaches to extending enterprise applications such as writing Java code, deploying external portals, or using middleware are costly and time-consuming. Oracle’s Visual Builder and Visual Builder Studio streamline this process using low-code tools, REST-based integration, and Fusion-native development environments. The result: faster time to value, lower development cost, and consistent user experience.

2. Understanding the Tools: Visual Builder vs. Visual Builder Studio

3. When to Use Each Service

• Use Visual Builder when you need to create a standalone application with its own hosting, custom database schema, and independent security model.
• Use Visual Builder Studio when you need to:
  • Extend Oracle Fusion Cloud Applications (add pages, modify UI)
  • Collaborate with teams on source-controlled projects
  • Automate application builds and deployments (CI/CD)
  • Manage a lifecycle for visual and traditional code assets

4. Extending Oracle Fusion Cloud Applications

Fusion Cloud Applications, especially those built with Oracle’s Redwood UX framework, are increasingly designed with Visual Builder technology. VB Studio allows customers to:

• Modify existing pages (e.g., add fields, hide sections, rearrange content)
• Create new pages that integrate directly with Fusion menus and workflows
• Deploy application extensions that look and behave exactly like Oracle’s native pages — without iframe wrappers

These extensions share Fusion’s authentication and authorization logic, align with its security model, and are accessible only to Fusion users.

5. Developing Standalone Applications

If your need extends beyond Fusion, for example, building a customer portal, partner onboarding system, or vendor management dashboard, Visual Builder lets you rapidly build and host web or mobile apps in the Oracle Cloud.

Key features include:

• Web/app server for deployment
• REST proxy for secure API integration
• Object data persistence in embedded database
• Optional custom domain and theming
• OAuth 2.0 and other authentication options

These apps can integrate Fusion data or external systems through REST APIs but run independently of Fusion.

6. Integrated Development Lifecycle with VB Studio

VB Studio brings best practices from modern software development into Oracle Cloud. Teams can:

• Use Git repositories for version control
• Configure CI/CD pipelines to automate testing and deployment
• Track issues and progress through Agile dashboards
• Document systems in built-in wikis
• Share code and UI artifacts in a central workspace

Even for Fusion application extensions, this studio offers a robust environment for iterative development, quality assurance, and DevOps alignment.

7. Security, Governance, and Scalability

• Visual Builder apps support enterprise-grade security via Oracle Identity Cloud Service (IDCS)
• Extensions deployed via VB Studio inherit Fusion security, auditing, and user roles
• VB Studio supports role-based access control (RBAC) and integrates with your CI/CD governance processes
• Scalability is assured through OCI infrastructure, elastic compute, and Oracle’s autonomous services

8. Licensing and Provisioning

9. Real-World Use Cases

a. HR Self-Service Enhancements
An enterprise extends Oracle Fusion HCM by adding onboarding wizards and learning dashboards using VB Studio.

b. Supplier Collaboration Portal
A manufacturing company builds a standalone VB app to allow suppliers to submit RFQs, view contracts, and track orders that linked via Fusion Procurement APIs.

c. Field Service Scheduling UI
A utility provider modifies Fusion Service Cloud pages using VB Studio to integrate a custom map-based scheduling interface

10. Conclusion: Future-Proof Your Oracle Investment

Oracle Visual Builder and Visual Builder Studio are vital components of a composable enterprise architecture. They enable companies to adapt rapidly to new requirements without compromising security, performance, or supportability.

For businesses using Oracle Fusion Cloud, the ability to customize interfaces and workflows with VB Studio unlocks new levels of user adoption, agility, and digital innovation. Meanwhile, Visual Builder’s standalone capabilities offer a powerful path to cloud-native app development on OCI.

How CushySky Can Help

At CushySky, we specialize in helping organizations build secure, agile, and user-friendly experiences on Oracle Cloud. Whether you’re looking to extend Oracle Fusion Apps with VB Studio or launch entirely new cloud-native services with Visual Builder, our team can accelerate your journey. We bring deep expertise in Oracle infrastructure, low-code design, and enterprise application integration.

Let us help you discover the full value of Visual Builder and VB Studio.